Communication and Marketing Strategies for Effective Teaching and Learning - Amsterdam

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🚶‍♀️ Activities: A guided city tour and a full-day excursion.

📅 Starting date: Every third Monday of the month.

🏫 Also available in: Florence.

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Course Description

Today’s digital transformation has driven our new world reality, leading to an evolution in how students perceive knowledge and use different kinds of media. Following this change, teaching systems are moving from traditional teaching-centered approaches to more student-centered methods, where the instructor must be prepared to create interactive and fun activities to capture students’ attention and produce an innovative class environment.

This course will introduce a variety of learning activities based on communication strategies used in marketing campaigns to foster student engagement in your lessons, and promote their knowledge retention. Participants will learn, for instance, how to teach students to build mindmaps to memorize key concepts, or how to prompt students to focus on storytelling to improve their presentation and oral skills. The course will also propose creative ways to use social media and Lego Serious Play (LSP) to stimulate students’ interest and teamwork spirit, respectively.

By the end of the course, participants will have a creative portfolio of exercises, and will be able to use them according to their lesson objectives, responding more efficiently to the actual students’ learning needs. Significantly, the communication tools the course offers will make your students’ learning experience more effective not only towards your subject of study but also for their future professional lives.

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These courses provide today’s teachers with the extra-curricular competences necessary for teaching effectively. Some courses focus on how to improve the soft competencies you are already applying in your work every day: creativity, critical thinking, communication, collaboration. Other courses will teach you how to design novel activities to transfer these skills to your students. Still other courses will improve your capacity to understand the personality of your students, and increase their social intelligence.

Europass Teacher Academy

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Course organiser
Europass Teacher Academy
Amsterdam, Netherlands

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Upcoming sessions

17.08.2020 > 22.08.2020 (ID: 144891)
21.09.2020 > 26.09.2020 (ID: 144889)
19.10.2020 > 24.10.2020 (ID: 144887)
16.11.2020 > 21.11.2020 (ID: 144885)
21.12.2020 > 26.12.2020 (ID: 144883)
18.01.2021 > 23.01.2021 (ID: 144881)
15.02.2021 > 20.02.2021 (ID: 144880)
15.03.2021 > 20.03.2021 (ID: 144900)
19.04.2021 > 24.04.2021 (ID: 144898)
17.05.2021 > 22.05.2021 (ID: 144896)
21.06.2021 > 26.06.2021 (ID: 144893)
19.07.2021 > 24.07.2021 (ID: 144892)
16.08.2021 > 21.08.2021 (ID: 144890)
20.09.2021 > 25.09.2021 (ID: 144888)
18.10.2021 > 23.10.2021 (ID: 144886)
15.11.2021 > 20.11.2021 (ID: 144884)
20.12.2021 > 25.12.2021 (ID: 144882)

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Europass Teacher Academy
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